Yaron Finkelstein was a Cabinet-level senior press secretary and political adviser in the Howard Government. His work on over 50 political and corporate campaigns, both in Australia and internationally, have given him an extensive understanding of how communications can change perceptions and behaviour. He has a unique perspective of how lobbying works, for the lobbyer and the lobbied as well as insights into forces, lobbying and beyond, that drive political decisions. Yaron is currently Group Director, Campaigns and Consulting and Head of C|T Creative. Crosby Textor is a polling, strategic advice and campaign consultancy with offices in Sydney, London, Canberra and Milan. Yaron is also Vice-President of the NSW Jewish Board of Deputies.